Summer ushers in longer days, the flowers, and always, at SELEDA,
an insurrection from our summer interns (Immm-uunnnd-ineshhhhiiiyyyeee!).
All, of course, impelled and shabbily financed by staff writers, who believe
in embarrassingly passive resistance, unless unpaid interns can be utilized
to incite the unrest.
It has sort of become a routine… Come summer, our staff
writers realize they have not seen a paycheck in… like, never… which
regurgitates the question why they have to always play the "starving"
in the "starving artist" routine, and, belew!…
all of a sudden they are part of the CHQun "we have nothing
to lose but our pencils" hzb.
It's what our elders used to call alemeQoTeb.
Not that there's ever been a CHQun we've met we
haven't liked, and not that we want to be known as inQifats
to any e-abiyot, but, really, what does it mean to have a selamawi
self in front of upper management's office when they have not set
foot in the SELEDA sefer in… like, never!? 'Ta! Abo!
Why can't we have just one fabulous uprising which we can gossip about at
cocktail parties???
And so, another SELEDA ritual passes (we've dubbed it "The
Season of Restful Unrest") where writers inkoko yet another
"cyber magazine le cyber magazine Tsehafiew"
Intifada; interns act all "we are worth something"-like; and upper
management calls in from Switzerland to have Balducci Biscotti emergency FedEx-ed
to them.
And you wonder why we drink? Heavily.
Indemn senebetachihulN Seledamoch?
Welcome to the Open Theme Issue! A double issue, which means
you have to ration-read SELEDA until September. It is our favorite issue because
right about this time is when we start looking at each other with acute meselechachet
and wonder if it's not time to move to Alaska. Oh, wait. We wonder that every
month. Ahhh, well.
WegEshas from all corners of the world had to
be summoned to attend to our "inde aknbalo yegobeTe wegeb"
(which is a medical term, we found out) from all the bowing we had to do to
thank this month's contributors. When, we have asked ourselves…once,
will we ever feel the pangs of yiluNta and "sew mn
ylal" for taking credit for the genius that are our contributors?
Answer: half past NEVER! Inanten eko new…. Hey, contributors,
tenks, eshi? Siyammmmrrruuu!
Ehem.
What's new at SELEDA?
We are delighted to have paired up with the exceptionally cool
people at www.visualmorph.com and
it's offshoot t-shirt design division, Meddab-Powered by Injera (we
love these guys!) during the annual Ethiopian football fest in California
this July 4th week. For those of you who are heading to the wrong coast for
a right cause and would like to support our first SELEDA
fundraiser, look for the Meddab Logo on the
football field, stride on over there, say hi to David Mesfin (creative Director
at Visualmorph) … (discounts might be available for those of you who
squeal "Davvvuuu… na esti tesam" and agelabTo
kissing him like yeTefa zemed), and say, "Eski
gimme a SELEDA T-shirt". If you want to look extra cool, get a couple
of them fabulous Meddab T-shirts too, and stand out from the crowd, make your
parents proud and your friends respect you. We extend deep gratitude to our
new best friends at Meddab and Visualmorph for letting us stand so close to
them.
What else?
Words cannot express how elated we are to announce the return
of our Mail Editor. (Re-hab took longer than we expected.) Starting in September,
The Mail will return to being a regular feature… as long as you all keep
writing to us. We assure you, Mail Editor is positively salivating at some
of the stuff we have gotten these past months, and we urge you to keep M.E.
busy so that we shan't have no relapses. Your comments
are always welcome.
Our next Issue (September) will be the "YiluNta
and MisTr" Issue. Ahhh… so many secrets, so little
yiluNta…huh? Well, you get the point. SELEDA will transform
into a virtual confessional booth in the Addis Amet. No medebabess-ing
(except if it entails medabessing) our secrets, no coddling
our yiluNta… speak up! Articles are due on August 15th at
the latest, except if you have NO yiluNta, in which case you
can tack on an extra day. (Besmeab!)
Speaking of NO, NADA, ZIP yiluNta, er… were
we remiss in having SELEDA Chat last month? Hell yes we were! Why? Ok…
we won't sebeb mekorkom here and eza mado. We,
er… slight miscommunication… and we use slight in the most un-slight
sense here. To prove that we have not cornered the market on flakiness, we
promise to behave this time, and show up for our own party… TUESDAY
JULY 17, at 7:00 p.m. East Coast time… let's meet at www.seleda.com/chat.
You show us yours, we'll show you ours. The banner article will be this month's
Life Diaries. Gulp! Is that a good idea? As if we need
the slightest impetus to descend into bawdy talk. Enter at your own risk.
Whoowat else?
If there is no SELEDA next month, you will know that our first
ever retreat went werrrry weerrry badly. Frankly, all of us being confined
to one area for more than 24 hours might just push Armageddon up by a couple
of weeks, but, heck, the world was coming to an end anyway. Since we will
be mapping out SELEDA themes, let us know if there is an angegebgabi
theme you'd like us to cover.
With that, we leave you in peace to have the mother of all summers.
Remember to visit Meddab Designs if you are cavorting in San Fran pretending
to be a soccer fan.
Until September,
Ij nestenal. Selam inhun.
The Humble Editors.
editors@seleda.com